Illinois: Aldo Doesn't Monkey Around, Gets to Point in AIDS Awareness Ads
March 2, 2006
Aldo, the Montreal-based footwear and accessories company, is erecting outdoor ads around Chicago this month aimed at raising AIDS awareness among people ages 15-24. The ads feature celebrities -- including Charlize Theron, Adrien Brody, Avril Lavigne, and Bow Wow -- in "Speak No Evil," "Hear No Evil," "See No Evil" poses. Peter Lindberg shot the photos. Aldo, which has helped raise AIDS awareness since its founding in 1985 by Aldo Bensadoun, last year backed a similar campaign that raised more than $1 million to fight AIDS. The new campaign will again raise funds through the sale of empowerment tags at Aldo stores.
Chicago Sun Times
03.01.06; Lewis Lazare
This article was provided by CDC National Prevention Information Network. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update.