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AIDS Awareness Advertising and Marketing
June 18, 2002 Fashion designer Isaac Mizrahi stars in one of several new
HIV awareness spots designed for Cable Positive, a media- and
communications companies-supported nonprofit organization
dedicated to AIDS awareness. The spots will break on June 27,
National HIV Testing Day. The ad starring Mizrahi is titled "What
You Need to Sleep With Me" and is one of several upcoming
provocative spots encouraging HIV testing. Jennifer Brooke, its
creator, also has shot four other spots promoting HIV testing
using several Bridgehampton, N.Y., settings and local high school
students as actors. The added benefit of scouting at local
schools, she said, is that she often ends up correcting students'
misinformation about HIV as well as having them appear in
commercials to help others.
Back to other CDC news for June 18, 2002 Newsday (New York) 06.17.02; Monty Phan This article was provided by U.S. Centers for Disease Control and Prevention. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update. |