S.F. Ban on AIDS Ads Proposed
March 16, 2001
In San Francisco, AIDS activists, the Department of Public Health, and Board of Supervisors President Tom Ammiano say some current advertisements for AIDS drugs are sending the wrong message. The promotions feature young, sexy, healthy people taking the drugs, and Ammiano suggests they could lead some "people to think they can have unsafe sex, pop a pill, and be fine." Ammiano -- who hopes to have drug company executives testify at a hearing on March 22 to discuss changing their marketing strategies -- asserts the ads should at least contain HIV prevention messages along with the drug information, although a ban on AIDS drug ads in city bus shelters has been proposed. Part of the concern comes from reports of increased unsafe sex and cases of HIV in the San Francisco and Los Angeles area. Early results of a study conducted to assess the effects of the ads indicate that gay men who reported seeing the ads regularly were more likely to think that the drugs made HIV less serious and were more likely to participate in unprotected sex with an HIV-infected partner than those who did not see the ads very often.Adapted from:
Other CDC News for March 16, 2001
San Francisco Chronicle (www.sfgate.com)
03/15/01 P. A17; Russell, Sabin
This article was provided by CDC National Prevention Information Network. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update.