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U.S. Centers for Disease Control and Prevention
• News Briefs
New San Francisco Ad Campaign: HIV "Is No Picnic"
October 10, 2002 San Francisco has funded a provocative new ad campaign that shows HIV-positive men suffering from the debilitating side effects of AIDS medications. The campaign, which starts today on bus shelters and public restrooms around the city, is aimed to get men talking about the consequences of HIV infection. One ad, titled "Crix Belly," shows a man with a distended abdomen, next to the slogan "HIV is no picnic." "Crix" is short for Crixivan, the protease inhibitor that has as one of its side effects the redistribution of fat from the face and arms to the belly and back. Another depicts a man sitting on a toilet with diarrhea, another with facial wasting and a fourth with night sweats. The city spent $37,500 on the campaign.
Excerpted from:Back to other CDC news for October 10, 2002 San Francisco Chronicle 10.10.02 This article was provided by U.S. Centers for Disease Control and Prevention. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update. |
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