Kaiser Family Foundation, MTV To Continue "Fight for Your Rights" Sexual Health Awareness Campaign
December 11, 2003
The Kaiser Family Foundation and MTV on Wednesday announced that they will continue the award-winning sexual health public awareness campaign "Fight for Your Rights: Protect Yourself" for a seventh year in order to "continue to inform and empower young people about critical sexual health issues," according to a Kaiser Family Foundation release. The campaign, which began in 1997, includes special programming, public service announcements, a comprehensive sexual health Web site, grassroots events and advocacy opportunities, a free sexual health guide and an "extensive" resource and referral service that connects viewers to local testing and counseling. MTV and the Kaiser Family Foundation plan to continue producing PSAs and full-length programs to "dramatize the importance and impact of HIV/AIDS and other sexual health issues on young people, as well as timely news segments on MTV News," according to the release. Brian Graden, president of entertainment for MTV and VH1, said, "The decision to extend the Protect Yourself campaign was an easy one. This campaign has had an incredible, measurable impact on young people by changing their attitudes and behavior on a topic of critical importance." Tina Hoff, vice president and director of entertainment media partnerships at the Kaiser Family Foundation, said, "To reach young people in a meaningful way with crucial information that will affect their sexual health, you need to go where they go and speak their language. MTV is uniquely positioned to do just that."
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This article was provided by Henry J. Kaiser Family Foundation. It is a part of the publication Kaiser Daily HIV/AIDS Report. Visit the Kaiser Family Foundation's website to find out more about their activities, publications and services.