Hip-Hop Artist Common to Encourage HIV Testing in KNOW HIV/AIDS Campaign Ads
November 16, 2004
Hip-hop artist Common encourages young people to undergo HIV testing in new public service announcements that are the part of the "Knowing is Beautiful" series of the Viacom and Kaiser Family Foundation HIV/AIDS education initiative KNOW HIV/AIDS, AllHipHop.com reports (Hope, AllHipHop.com, 11/15). Viacom and the Kaiser Family Foundation in January 2003 launched KNOW HIV/AIDS, which is a campaign aimed at raising HIV/AIDS awareness through PSAs, television and radio programming and free print and online content. The campaign -- which includes media placements valued at more than $200 million in 2004 -- is targeted at both the general population and groups hardest hit by HIV/AIDS, such as people under age 25, minorities, women and men who have sex with men (Kaiser Daily HIV/AIDS Report, 10/18). The campaign in June launched the first part of a new series of print, radio and television PSAs aimed at breaking down the stigma associated with HIV testing and encouraging HIV testing among high-risk populations. The PSAs present HIV testing as an essential part of a healthy, loving relationship and include the tagline "Knowing is Beautiful," the KNOW HIV/AIDS Web site address -- knowhivaids.org -- and the campaign's toll-free phone number, 1-866-344-KNOW (Kaiser Daily HIV/AIDS Report, 6/10). In addition to the second round of PSAs, HIV/AIDS-themed television shows and specials will air in the weeks leading up to World AIDS Day on Dec. 1, according to Multichannel News (Multichannel News, 11/15).
Reprinted with permission from kaisernetwork.org. You can view the entire Kaiser Daily HIV/AIDS Report, search the archives, or sign up for email delivery at www.kaisernetwork.org/dailyreports/hiv. The Kaiser Daily HIV/AIDS Report is published for kaisernetwork.org, a free service of the Kaiser Family Foundation, by The Advisory Board Company. © 2004 by The Advisory Board Company and Kaiser Family Foundation. All rights reserved.
This article was provided by Henry J. Kaiser Family Foundation. It is a part of the publication Kaiser Daily HIV/AIDS Report. Visit the Kaiser Family Foundation's website to find out more about their activities, publications and services.