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Opinion

Choose Your Frames to Change Narratives: Learn How to Use Value-Based Messaging on HIV Issues

April 28, 2017

Why is it that our words may not achieve their desired effect? Effective communication -- especially on charged issues such as HIV and politics -- can take more than making strong statements or speaking from the heart. Advocates and organizers like to use the term "messaging" to refer to a technique of effective, strategic communication that moves hearts and minds. With messaging strategies, people seek to impart specific meaning that not only conveys our intentions and experiences, but that can also move others to desired understanding, and even action. Communication research has shown that the most useful messages can often be those that are rooted in values. Values are broad concepts -- such as health, rights, fairness or family -- that can build a bridge between people with very different life experiences or opinions.

And now is no time to get our messages twisted! In announcing their next webinar, Positive Women's Network - USA says that it's more critical than ever that "we advocate as effectively as possible and build as broad a base as possible to fight [together] with us on our issues in today's challenging political environment." That's why they are hosting this webinar for people living with HIV and HIV advocates on Wednesday May 17 at 2 p.m. EDT called Choosing Frames, Changing Narratives: Values-Based Messaging 2.0.

This webinar will feature two guest presenters: one who is deeply rooted in the HIV community and the other who brings skills from impassioned work in strategic communications. Anat Shenker-Osorio is a well-regarded consultant who focuses on communications and messaging. She'll join Charles Stephens, the incisive author and founder/director of the Counter Narrative Project, a movement organization centering the lives and cultures of black gay men. As the webinar's featured speakers, they'll share examples from their work and tools from their toolbox to enable webinar participants to crack the code for turning our heartfelt sentiments and pivotal life experiences into messages rooted in our values. And, with that, they'll ensure that more members of the HIV community are ready for the challenge of changing the narrative: shaping the ways that people perceive HIV issues, not only so they hear us out, but so they will support the policies that have improved and saved the lives of so many people in our families and communities.

Register for Choosing Frames, Changing Narratives: Values-Based Messaging 2.0 at: bit.ly/frame-change.


Choosing Frames, Changing the Narrative


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