March 12, 2014
This article was reported by the Phnom Penh Post.
The Phnom Penh Post reported that the Joint United Nations Programme on HIV/AIDS is collaborating with the Asian Development Bank and the Asian Football Confederation to launch an HIV prevention program targeting transmission and risk among youth in Malaysia, Myanmar, Thailand, the Philippines, and Cambodia. The campaign is linked with promotions for the 2014 FIFA World Cup in Brazil. Key program partners in Cambodia include the Football Federation of Cambodia; the Ministry of Education, Youth, and Sport; the football club Phnom Penh Crown; and Battambang-based SALT Academy. The program, which uses football as an outreach to individuals, hopes to achieve the "Three Zeros" -- zero new HIV infections, zero discrimination, and zero AIDS-related deaths -- through enhanced HIV awareness, improved access to HIV prevention and treatment, and elimination of HIV-related stigma.