February 17, 2014
Rihanna is known around the world for being the best-selling music artist of the digital age, for her fashion sense and for her devil-may-care attitude. Except, now, it seems she does care about at least one issue: HIV/AIDS in Africa.
Through her new philanthropic partnership with MAC AIDS Fund, which puts artists, musicians and other public figures in collaboration with on-the-ground workers fighting HIV/AIDS throughout the world, Rihanna has released a lipstick and a lipglass for purchase. The full amount from all sales goes toward MAC's HIV/AIDS support efforts abroad. Rihanna recently appeared on Good Morning America to discuss the new endeavor.
MAC AIDS Fund has a long history of working with music superstars to raise money for HIV/AIDS. Last year, Ricky Martin and rap diva Nicki Minaj were spokespeople, and Minaj's lipstick became the best-selling item in the history of the brand. Previous black celebrity spokeswomen include Eve, Mary J. Blige, Missy Elliott and Lil' Kim.
Mathew Rodriguez is the editorial project manager for TheBody.com and TheBodyPRO.com.
Follow Mathew on Twitter: @mathewrodriguez.