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International News

Nigeria: National Agency for the Control of AIDS, MTV Create Awareness on HIV/AIDS With TV Series

January 29, 2014

This article was reported by allAfrica.

allAfrica reported on a Nigerian television show that uses drama and riveting storylines to bring HIV awareness and prevention to the youth of the country. MTV, MTV Staying Alive Foundation, and Nigeria's National Agency for the Control of AIDS (NACA), collaborated to film the first two seasons of "Shuga," which debuted in 2009, in Kenya but decided to move the latest season to Nigeria.

"We want young people to be more aware of their behavior; using condoms, negotiating the use of condoms, getting tested," said Georgia Arnold, founder of MTV Staying Alive Foundation. Storylines include domestic violence, which creators hope will open up additional dialogues, and romantic relationships between youth as well as between a young woman and an older man. According to Arnold, who is credited for being the mastermind behind the programming, there are plans to move the storylines and sexual health messages beyond the television series to comic books, the Internet, and radio plays to reach more youth.

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