July 26, 2013
Last week, Durex Condoms sponsored the Durex Easy Connect Party at the Galileo Lounge in Nairobi, Kenya, as a part of their mission to encourage young people around the world to be more responsible regarding their sexual activities. Many prominent Nairobi celebrities attended the event, which was part of the world's largest youth-focused HIV/AIDS awareness and prevention campaign. According to Richard Perreira, Reckitt Benckiser country manager and event speaker, the campaign's goal is to achieve an HIV-free generation while "revolutionizing sex-education." The initiative also reaches audiences through street theater and trains DJs as peer educators to relay safe sex messages through their music.