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D.C. to Push Free Condom Program on TV

June 6, 2013

The government of the District of Columbia began a television advertising campaign on June 4 to publicize its condom distribution program. The commercials appear on stations that appeal to younger viewers, including ESPN, Bravo, and VH1, and will continue through July. This marks the first time the city has promoted its Rubber Revolution initiative on television. In the last fiscal year, the city distributed 5.7 million condoms -- an increase from 4.6 million a year earlier. The condom distribution program is a means of stemming the prevalence of STDs in the District. A summer 2012 city government report noted that 2.7 percent of the District's population was HIV-positive, which was above the 1 percent that the World Health Organization considers the standard for an epidemic. The District believed that the 24-percent decrease in diagnosed HIV cases since 2006 was partly due to the 2010 decision to offer free female condoms.

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