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California: 2Cents Theatre Group Announces Plans to Benefit HIV/AIDS Organizations With "Rent"

May 22, 2013

2Cents Theatre Group will donate a portion of proceeds from its production of the play "Rent" to benefit four distinct HIV/AIDS research and support organizations. Kristen Boulé will direct and Morgan Fitch will provide the musical direction for "Rent," which opens on May 24. Beginning on May 30, the group will donate a percentage of each weekend's gross sales to one of the four organizations.

Proceeds from the play's May 30-June 2 weekend will benefit the AIDS Project Los Angeles (APLA). APLA works to improve the lives of people affected by HIV, advocate for fair and effective HIV-related public policy, and reduce the incidence of HIV infection. For more information, visit

The group will donate proceeds from its June 13-16 weekend performances to the AIDS Research Alliance. The alliance focuses on developing a cure for HIV/AIDS, medical strategies to prevent new infections, and better treatments for HIV-infected people.

Being Alive will receive a percentage of the receipts from the group's June 20-23 performances. This peer-driven agency for people with HIV/AIDS specializes in education, supportive services, self-empowerment, and wellness.

Alliance for Housing and Healing, the fourth recipient organization, will receive proceeds from the June 27-30 performances. The alliance provides basic life necessities for HIV-infected men, women, children, and families. Alliance for Housing and Healing offers a safety net of direct supportive services and essential housing.

"Rent" opens on Friday, May 24, at 8:00 p.m., with a red carpet gala beginning at 6:30 p.m. The play will run Fridays and Saturdays at 8:00 p.m. and Sundays at 7:00 p.m. through June 30. The general admission tickets for "Rent" will be $34, with student and senior tickets with valid IDs available for $25. For online ticket purchase, visit or call (323) 960-4410. The Hudson Theatre is located at 6539 Santa Monica Boulevard, on Theatre Row in Hollywood, Calif., 90038. Parking is available for $5.00 across from the theatre on Hudson Avenue.

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Excerpted from:
Los Angeles Broadway
05.21.2013; BWW News Desk

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