MAC AIDS Fund Brings People of Color to the Forefront of Their Popular Campaigns (2004)
Whereas male rap artists made an entire rap album about AIDS in 1996, female rappers and singers brought attention to the AIDS epidemic through the Viva Glam campaign of MAC Cosmetics' AIDS Fund. MAC AIDS Fund puts out specific shades and brands of lipstick, and the entirety of the purchase price goes toward fighting HIV/AIDS in Africa. Tapped for the first Viva Glam campaign were artists Mary J. Blige, Missy Elliott, Lil' Kim and Eve, all of whom are black women.
Viva Glam's most recent spokespeople, Nicki Minaj and Ricky Martin, continue the trend of artists of color spreading messages around HIV awareness.