"Avenue Q" and Logo Team Up for HIV Awareness
January 23, 2013
The Logo network and the Broadway musical "Avenue Q" have joined together for a six-part series of HIV awareness and prevention public service announcements (PSA) starring puppets from the Broadway hit. The first PSA will debut during the fifth-season premiere of "RuPaul's Drag Race" on Monday, January 28, at 9:00 p.m. (ET/PT). The partners will then introduce a new "puppet service announcement" every eight weeks during 2013.
According to Amy Wigler, Logo's senior vice president for marketing, the partners' goal for the national awareness campaign, which is sponsored by pharmaceutical company Gilead, is to revive discussion about HIV, especially among gay individuals. Incidence of HIV among men who have sex with men is still increasing, stated Wigler.View Full Article
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