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U.S. News

California: Santa Cruz Campaign Brings Together Businesses and People With HIV/AIDS

November 16, 2012

BizAid for AIDS, a county-wide AIDS support program in Santa Cruz, Calif., provides a way for businesses to support people with HIV/AIDS. Scott Roseman, co-owner of the Santa Cruz AIDS Project (SCAP) and the New Leaf Community Markets, developed BizAid 22 years ago so that businesses could commit either a percentage of sales or a specific amount to SCAP during the 10 days following Thanksgiving. The BizAid campaign runs from November 23 through December 2 and leads up to a gathering for World AIDS Day on December 1. World AIDS Day will be observed at the Pacific Cultural Center at 1307 Seabright Ave., Santa Cruz, Calif., starting at 6 p.m.

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