The Body: The Complete HIV/AIDS Resource
Follow Us Follow Us on Facebook Follow Us on Twitter Download Our App 
Professionals >> Visit The Body PROThe Body en Espanol
  • Email Email
  • Comments Comments
  • Printable Single-Page Print-Friendly
  • Glossary Glossary

U.S. News

New (RED) Ad From Hill Holliday Set to Air

May 30, 2012

Boston's Hill Holliday ad agency has created a new TV ad designed to promote sales of products taking part in the (RED) campaign. (RED), whose goal is an AIDS-free generation, receives a portion of the profits when a consumer buys a participating product. "When you choose (RED), you help people with HIV get the medicine they need to stay alive," says the ad entitled "Tears." "By 2015, we can virtually end the transmission of HIV from mother to child. The beginning of the end of AIDS starts with you." The ads are scheduled to run from May 28 through June on channels including FOX Prime, Bravo, and USA, the agency said.

Back to other news for May 2012

Adapted from:
Boston Globe
05.25.2012; Chris Reidy

  • Email Email
  • Comments Comments
  • Printable Single-Page Print-Friendly
  • Glossary Glossary

This article was provided by CDC National Prevention Information Network. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update.
See Also
13 Moments in Black Celebrity Activism
History's Biggest HIV-Positive Celebrities
More About HIV on Television

No comments have been made.

Add Your Comment:
(Please note: Your name and comment will be public, and may even show up in
Internet search results. Be careful when providing personal information! Before
adding your comment, please read's Comment Policy.)

Your Name:

Your Location:

(ex: San Francisco, CA)

Your Comment:

Characters remaining: