CDC's "Testing Makes Us Stronger" First Federal Campaign Focused on Gay Men
December 5, 2011
CDC recently launched a new public awareness and education campaign to encourage HIV testing among black men who have sex with men (MSM) ages 18-44. The new $2.4 million "Testing Makes Us Stronger" campaign is part of CDC's national "Act Against AIDS" testing and prevention initiative.
"This is the first time the federal government is focusing a national campaign on gay and bisexual men and to black gay and bisexual men," said Dr. Kevin Fenton, director of CDC's National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention.
CDC worked closely with black MSM on the campaign, said Fenton. A key goal is to empower these men to be "safe, wiser and stronger," he said.
Testing Makes Us Stronger will include:
- Online and magazine ads in black MSM-targeted and mainstream media outlets.
- Billboard, transit and print ads in six US cities where black MSM are especially hard-hit by HIV/AIDS.
- A website (www.hivtest.org/stronger) that includes a campaign overview, listing of local events, graphics and resources, testing site locator and basic HIV/AIDS information.
- A Facebook page (www.facebook.com/testingmakesusstronger) encouraging users to interact and get others to take charge of their health, with regular video updates, event listings and posts to start conversations.
- Twitter updates and related events shared through @AIDSgov, @HIVTalk and partner accounts.
- Promotional materials, including downloadable content for use locally.
- On-site outreach, promotional material distribution and related advertising at Black Pride events in 15 cities.
Georgia Voice (Atlanta)
11.29.2011; Dyana Bagby
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