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Comic Books in Motion: The CDC's New HIV Awareness Campaign

September 13, 2011

In a new initiative to combat HIV, the U.S. Centers for Disease Control and Prevention (CDC) are turning to comic books. But they won't be creating traditional print comic books as many of us know them. The CDC is much more interested in using the blossoming medium of digital motion comics, which brings traditional comic book pages to a video screen and combines them with voice-overs, sound effects and music.

The HIV awareness campaign will be aimed at young people ages 15 to 24. The CDC has contracted the help of Terminus Media, an Atlanta-based comics and animation studio, to bring the campaign to life at a cost of approximately $145,000.

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See Also
Quiz: Are You at Risk for HIV?
10 Common Fears About HIV Transmission
More on HIV Prevention Multimedia for Young People

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