Media is crucial in the fight against AIDS, and one of the most powerful media companies is MTV, which has a worldwide audience of one billion. This is Bill Roedy, President of MTV Networks, who took part in a few panels at the conference. MTV is partnering with China Central TV to raise awareness about HIV. MTV is also planning to launch a Mandarin version of its Staying Alive Web site.

Previous | Next | Browse Images (two per page)

Return to the AIDS 2004 Photo Album

Share your thoughts on the AIDS 2004 Photo Journal!

Return to The Body's coverage of
The XV International AIDS Conference.

The Body is a service of Remedy Health Media, LLC, 250 West 57th Street, New York, NY 10107. The Body and its logos are trademarks of Remedy Health Media, LLC, and its subsidiaries, which owns the copyright of The Body's homepage, topic pages, page designs and HTML code. General Disclaimer: The Body is designed for educational purposes only and is not engaged in rendering medical advice or professional services. The information provided through The Body should not be used for diagnosing or treating a health problem or a disease. It is not a substitute for professional care. If you have or suspect you may have a health problem, consult your health care provider.