The Body: The Complete HIV/AIDS Resource
Follow Us Follow Us on Facebook Follow Us on Twitter Download Our App 
Professionals >> Visit The Body PROThe Body en Espanol
XV International AIDS ConferencePhoto Journal by Bonnie Goldman

Bill Roedy
Media is crucial in the fight against AIDS, and one of the most powerful media companies is MTV, which has a worldwide audience of one billion. This is Bill Roedy, President of MTV Networks, who took part in a few panels at the conference. MTV is partnering with China Central TV to raise awareness about HIV. MTV is also planning to launch a Mandarin version of its Staying Alive Web site.