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most effective communication strategy to make people aware about AIDS in true sense
Feb 26, 1998

Respected madam,

Ours is a big manufacturing company with around 12000 employees. These members include all the levels - right from top management to the uneducated and illiterate workers in our manufacturing plants.

We find that in spite of our efforts to create AIDS awareness, the no. of AIDS cases is on a rise. Most of the cases are seen in the worker community. We provide accomodation to the workers alongwith their families. We have a trained team of doctors who counsel them on various issues including AIDS. We also hold regular programs like presentations, slide shows, display at workplace etc. but have found it to be ineffective.

According to you, what is the best strategy to sensitise them about AIDS and actually prevent AIDS? What communication strategies should be used? What should be the sequence of these activities and at what durations? (Please answer this questions keeping in mind the mindsets and culture of Indian people and also remembering that awareness is to be spread among workers and their families who are mostly illeterate.)

Your immediate intervention will be of great help to us.

Also can you help in getting some free material on AIDS - like booklets, posters, films, slides etc.?

Please get back to us immediately.

Rajiv Kamani

Project Co-ordinator

email :

Our postal address is :

Project SIFA

C/o. Core Healthcare Ltd.

Core Towers, Near Parimal Crossing,

Ellisbridge, Ahmedabad - 380 006 INDIA

Response from Ms. Breuer

Your question is extremely important, and deserves an answer about materials designed for your population. I have two suggestions: the World Health Organization in Geneva, Switzerland has many kinds of materials about AIDS that have been created for specific cultures. Also the International Federation of Red CRoss and Red Crescent Societies, also in Geneva, has a slide show and script about AIDS that I helped to create in 1989. Perhaps they have written other materials since then. Even if they have not, they are aware of many programs in AIDS education around the world.

Among resources in the United States, you could also ask the National AIDS Information Clearinghouse for information on AIDS that has been written for people from India. Much of their literature is free. In your communication with them, please be sure to distinguish between people from India and those people whom Americans call Indians (Native AMericans). The clearinghouse's web address is

Your specific questions about the culture of people in India who may be illiterate are beyond my expertise.

Nancy Breuer

Workplace standards for HIV/AIDS?

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